Air freighted from Japan to Melbourne, the one-of-a-kind Lexus LF-30 Electrified Concept will make a stunning local debut at the 2020 Lexus Melbourne Cup.

As Principal Partner of the Victoria Racing Club and naming rights sponsor of the Lexus Melbourne Cup, Lexus Australia will leverage both its leadership in hybrid electric technology and a global investment in future electrified vehicle mobility to deliver digital innovation and power excitement at the 2020 Melbourne Cup Carnival.

With the incredible LF-30 Electrified Concept on display, which envisions a fully electric Lexus flagship of 2030, Lexus Australia's 2020 Melbourne Cup Carnival theme will be 'Senses Electrified'.

'Senses Electrified' is inspired by the Lexus commitment to delivering new generation electrified vehicle mobility that ignites and inspires the senses, as showcased by the LF-30 Electrified Concept.

At the 2020 Melbourne Cup Carnival, 'Senses Electrified' also aims to entice Australians to create their own Birdcage experience at home by igniting their senses through iconic artisan influences across food, fashion, florals, design and music.

Each of the senses - taste, sight, scent, touch and sound - will be covered off in exciting and electrifying ways, creating inspirational touch points for people's own Cup Day celebrations.

With LANDMARK by Lexus usually in pole position at the world-renowned Birdcage, 2020 will mark the first time ever that Lexus will deliver its iconic luxury hospitality and event experience through a creative online platform to the public - called the Lexus Lifestyle Hub, a digital destination to be found at

Lexus Australia Chief Executive Scott Thompson is delighted to be paving the way with imaginative technology to ensure all Australians nationwide have the opportunity to celebrate and be involved with one of Melbourne's finest sporting and cultural events.

"This year Lexus will be using innovative ways to connect with Australians in response to the unique challenges faced in 2020," Mr Thompson said.

"Lexus Australia is proud to have adapted, which is inspired by our future vision and our ongoing commitment to deliver amazing experiences. We have partnered with leading Australian talent to create a Spring Racing experience that, like our electric future, electrifies the senses - from the comfort of your home.

"The Lexus Lifestyle Hub will allow people from all across the country to immerse themselves in the spirit of the occasion from home. We encourage people to explore and enjoy the digital destination and make this year's Lexus Melbourne Cup one to remember."
Concept vehicle shown. Not available for purchase.

About the Lexus - LF-30 Electrified Concept

The Lexus LF-30 Electrified Concept points to future electrified Lexus vehicles that deliver electrifying performance and a dynamic interaction with the driver.

Its powertrain, steering, suspension and braking technology can provide the ideal vehicle posture in each handling situation, including provision of front, rear and all-wheel drive as required.

It is designed to deliver a dynamic experience unlike any currently available, with four in-wheel electric motors and maximum outputs of 400kW and 700Nm and a 0-100km/h acceleration time of just 3.8 seconds.

The show car fundamentally transforms the essence of luxury vehicles with its tantalising peek towards the technology of 2030 with its futuristic design, newly designed cockpit, steer-by-wire system and autonomous driving technologies.

Evoking the original fun of driving a Lexus, its technology includes new advanced posture control, drone support and other technologies to further evolve driving pleasure.

The LF-30 Electrified Concept draws on core Lexus technologies found in the leading Lexus range of self-charging hybrid electric vehicles, including battery management, power control modules and electric motors.

The LF-30 Electrified Concept also debuts a luxurious and immersive new driver-focused 'Tazuna' cockpit design, which is inspired by how a single rein can be used to achieve mutual understanding between horse and rider.

It utilises gesture control and enhanced presentation of vehicle information through AR (augmented reality) without having to shift the driver's vision or operate manual switches.

About the Lexus Lifestyle Hub

The Lexus Lifestyle Hub will open virtual doors to typically exclusive insights, interviews and experiences from Australia's most respected and celebrated names.

From fashion's elite Toni Maticevski, to renowned chef Josh Niland, Lexus Australia has curated a bespoke group of 'Lexus Sensory Masters' to deliver at-home electrifying experiences.

Australians will be able to select from over 40 pieces of curated content, depending on their personal race-day interests, including Maticevski's personal Cup Day playlist and Saskia Havekes' scent preferences.

Other incredible talent tasked with creating immersive and curated content includes designer Miriam Fanning and Flight Facilities as well as a range of diverse and respected content creators.

A taste of what to expect:

  • Chef and owner of Saint Peter and Fish Butchery, Josh Niland, will inspire guests to create seafood in exhilarating new ways.
  • Australian Designer Toni Maticevski will explore how innovative textures and colours bring to life home wardrobes.
  • Founder of Grandiflora florist Saskia Havekes will share how florals bring energy and vibrancy to any room.
  • Award-winning interior designer Miriam Fanning of Mim Design will discuss the use of colour and design that brings energy and liveliness to your home.
  • Electronic music production duo Flight Facilities will curate the perfect Spring playlist to get the celebrations started.


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